October 2, 2017

by Genevieve Anton

When you own a self storage facility, one of the most difficult parts of the process is clearing out units that have been abandoned. If you want to streamline the process and leave the responsibility with someone else, an online storage auction is a great way to get started! These strategies will help ensure a successful online storage auction that will have customers eagerly bidding on the contents of your abandoned storage units. 

1. Get Great Pictures

People who are interested in bidding in online storage auctions are looking for great deals: either items they can use or, more likely, items they can sell for significant financial gain. To allow them to obtain the best possible picture of the storage units you're offering, make sure you take great pictures of the visible contents of the unit! Include:

2. Offer Clear Descriptions

A picture might be worth a thousand words, but you'll still need a few words to help get your online storage auction up and running! From key words that will interest searchers and convince them to bid on the auction to clear descriptions of visible items, it's critical you offer compelling descriptions of the units' contents. Make these descriptions as accurate as possible: you don't want to falsely advertise the contents of the unit.

3. Select Your Timing

As you're setting up your auction, think about the timing. You'll need clear start and end dates that will allow bidders to find out exactly when they can expect the unit be available–and when they need to rush to get those critical last-minute bids in. There are several other things you should also consider with regards to timing.

4. Post Early

Whether you're working with an online storage auction site or you've decided to post the contents yourself, the earlier you post your auction, the more awareness you can build about it. If you know the legal sell date on a unit is coming up, go ahead and start posting about it. You want to raise as much awareness as possible about the coming auction so that more people will come in to bid. You never know: you might even be able to start a bidding war.

5. Keep It Organized

Following the auction, winning bidders should be notified immediately via email. Be clear about how payment will be accepted. Will you take PayPal or other online payment methods, or do you insist on a credit card? What is the acceptable window for payment after the winning bidder is notified? Be sure to leave time for the bidder to receive the message even if they're away from the computer when the auction ends. 

Launching an online storage auction can be daunting, but it's well worth the time and effort you put in. An online storage auction is one of the best ways to raise interest in the abandoned units in your facility and move out those abandoned contents. Register now and get started.

Date: 10-02-2017